J'aime Wells, Ph.D.
Freelance Commercial Writer
Samples of my work
Press release

I wrote and distributed this press release for the Ellensburg Fall Festival... "Buskers in the Burg" 2011

Excerpt:
The Ellensburg Downtown Association invites one and all to a new Ellensburg tradition, FallFest…“Buskers in the Burg,” on October 1.  The festival will feature buskers, or street performers, playing at various downtown locations.  
The festival welcomes families, with inflatable rides, carnival games, face painting, a straw maze, pony rides, and children’s crafts featured all day on Pine Street between 3rd and 5th.  Artists of all ages and abilities are invited to help draw a giant chalk mural on the pavement, on 4th starting at 2 PM until the street dance.

Download press release (1 page pdf)



Brochure and
welcome letter text

This copy was written for a brochure and welcome letter describing a proposed yoga and complementary medicine center in Ellensburg. 

Brochure front: 

Coming soon to Ellensburg...
A community of teachers and healers...
A dedicated space for exploring the mind and body...

the Kittitas Valley Community Wellness Center.


Excerpt from brochure copy:

The Kittitas Valley Community Wellness Center promotes a vision of health that recognizes the deep interconnection between mind and body, whether the aim is self-exploration, preventative care, or healing of a specific illness or injury.  In carrying out this mission, we will offer the following services...

Download brochure (1 page pdf)

Download welcome letter (2 page pdf)




Tri-fold brochure

This brochure was created to introduce a construction consulting firm to prospective clients, providing a basic description of who they are and what they do.

Excerpt: 
Powell Consulting Inc. (PCI) has been serving the construction industry since 1995. We have broad experience with heavy industrial, commercial, and public works projects.  PCI’s experience in claims support informs our approach to project management. Since we are familiar with the problems that most frequently cause disputes, we take a proactive management approach to avoid the problems from the start. We support clients at all stages of their projects, from preconstruction and construction management to projects that are under dispute. We prepare presentations for informal negotiations, mediations, arbitrations, and trials.

Download brochure  (2 page pdf)



Website copy

The website emphasizes what the company has to offer, to encourage prospects to call or email for more information.

Excerpt: 
When we are involved with a project from its earliest stages, we help ensure that it runs smoothly and reduce the chances of disputes arising later.  If a client comes to us already involved in a dispute, we can assist with the development, analysis, or response to a claim.  If a case progresses to arbitration or trial, we support our client with research, analysis, and expert testimony.

Download home page copy  (1 page pdf)



Statement of qualifications

The statement of qualifications (SOQ) was sent as part of proposal packages, offering the company's services to project owners who had advertised a need for a consultant.

Excerpt: 
Our experience in developing and analyzing claims informs our approach to project management.  Our familiarity with troubled projects helps us envision how the problems could have been avoided, enabling us to take a proactive approach and apply the lessons learned to projects that are still in the early stages, to reduce the likelihood of problems arising later on.

Download SOQ  (3 page pdf)



How to edit headers and footers in Primavera Contractor 6.1

This set of instructions was created for clients who already had a basic familiarity with the scheduling software package Primavera Contractor, but asked the firm for assistance with the specific task of editing headers and footers.

Excerpt: 
These instructions were created for Primavera Contractor 6.1.  Other versions of Contractor should be similar. In version 6.1, there is a bug that prevents any text entered into headers and footers from showing up either in Print Preview or in an actual printed copy of the schedule.  If you encounter that problem, let us know.  Contractor put out a patch to fix it, which we can send you. The following is a suggested approach using the baseline schedule submitted 5/28 as an example. 

Download How To  (16 page pdf)



Proposal

This proposal went to a project owner who requested highly specific information, including some challenging questions about the consulting firm's ability to contribute while respecting the culture of the client organization and the specific project management team they would be working with.

Excerpt: 
One of our main missions is to educate our clients in the best practices of project management so that they will be better able to manage future projects.  That said, we respect the expertise of our clients’ project management teams, and won’t set out to “fix what ain’t broken.”  Our expertise in project management and control complements our clients’ expertise and familiarity with their own organization and specific project.  An organization’s deeper values need not be changed in order to make projects run more smoothly.  Communicating clear and specific expectations should not damage the project team’s ability to work together.  On the contrary, communication of a clear management plan at the outset of the project can prevent difficult disagreements later on.

Download Proposal  (5 page pdf)



Essay

Just for fun, here is a personal essay I wrote about using the tin whistle to learn to play by ear, which was published in the online magazine Flute Focus.

Excerpt: 
After more than ten years of playing my flute, I found myself feeling frustrated and stuck. The wide variety of music I listened to - many kinds of classical music, as well as rock, jazz standards, blues in several flavors, acoustic singer-songwriters, Irish traditional, American folk, and world music - contrasted with the narrow range that I was 'allowed' to play - only classical composers. Other musical traditions, I knew, relied less on sheet music, but more on learning tunes by ear and improvising. In high school band, private lessons, and college chamber ensembles, I had learned to read music, but playing by ear had always seemed, on the one hand, irrelevant to the immediate business of preparing for the next recital, and on the other hand, intimidating, inexplicable, and mysterious. How could I swing, rock, or lilt like the flutists on my recordings? They seemed to be doing something entirely unrelated to anything I had learned about music.

Tin Whistles For the Flutist (link)



Newspaper and magazine articles

The Daily Record, October 5, 2010, "Classes available for yoga enthusiasts"
The Daily Record,
July 5, 2011, "Disability center plans activities"
Philosophy Now, forthcoming, "Language-using apes"